Britain's Getting Kinkier
The downturn is making British people kinkier, according to one of the UK's top online sex shops, Temptations Direct. With a focus on their purse as well as their pleasure, cash-strapped adults are swapping a night out in the pub for a sensational, BDSM-inspired night in the bedroom with handcuffs, clamps and restraints, turning this country into the United Kinkdom.
Temptations Direct is one of the UK's five largest online retailers of adult goods. During 2009, it witnessed the sales of fetish products growing significantly more than adult products in general. And, recently, sales of fetish goods more than doubled on sales in 2009. In particular, there was a sharp rise in demand for novelty fetish items such as furry handcuffs.
The top five sellers in Temptations Direct's fetish range were:
Stephen Hackett of Temptations Direct comments: Fetish imagery is now firmly ingrained in mainstream pop culture and high street fashion, and it's regularly seen in movies and TV adverts. Meanwhile, fetish clubs such as Torture Garden remain extremely popular amongst UK club-goers. With financial woes compelling Brits to spend more time at home, it's hardly surprising that sexually liberated adults are increasingly choosing to experiment with bondage, flogging, role play and dressing up in kink-wear.
He adds: For many of our customers, pain is pleasure and what better way to relieve recession frustrations than by unleashing that naughty side? Whether people are into the more playful product lines, such as costumes and blindfolds, or want to experiment with full-on bondage restraints and electric genital devices, fetish has come out of its niche and is whipping up a wild time in bedrooms and playrooms throughout the UK.
Ends
Temptations Direct is one of the UK's five largest online retailers of adult goods. During 2009, it witnessed the sales of fetish products growing significantly more than adult products in general. And, recently, sales of fetish goods more than doubled on sales in 2009. In particular, there was a sharp rise in demand for novelty fetish items such as furry handcuffs.
The top five sellers in Temptations Direct's fetish range were:
- Restraints – up 390%
- Strap ons – up 370%
- Fetish penis rings – up 350%
- Nipple Clamps – up 340%
- Masks and hoods – up 290%
Stephen Hackett of Temptations Direct comments: Fetish imagery is now firmly ingrained in mainstream pop culture and high street fashion, and it's regularly seen in movies and TV adverts. Meanwhile, fetish clubs such as Torture Garden remain extremely popular amongst UK club-goers. With financial woes compelling Brits to spend more time at home, it's hardly surprising that sexually liberated adults are increasingly choosing to experiment with bondage, flogging, role play and dressing up in kink-wear.
He adds: For many of our customers, pain is pleasure and what better way to relieve recession frustrations than by unleashing that naughty side? Whether people are into the more playful product lines, such as costumes and blindfolds, or want to experiment with full-on bondage restraints and electric genital devices, fetish has come out of its niche and is whipping up a wild time in bedrooms and playrooms throughout the UK.
Ends
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- Temptations Direct Goes Mobile
- Latest Figures Show Men Are Finally Getting Into Sex Toys
- Temptationsdirect.co.uk launches ‘Sex Talk’ – the online home of adult advice and information
- Temptations Direct opts for safer sex with certification
Notes for editors
Temptations Direct is one of the UK's largest online retailers of adult products. The company was set up in 2002 by former bank manager turned website designer, Stephen Hackett. It has grown from a small family enterprise operating out of a spare bedroom to an expanding business with four permanent members of staff and a virtual team of on-staff writers, designers and fulfilment staff to produce an annual turnover of over £500,000.
For further information, please contact
Stephen Hackett
Venus Sales Ltd
Tel: 0845 226 3373
Email here
